New Leaf Literary & Media is a full service management and representation firm.
Founded in 2012 as a boutique literary agency, New Leaf has evolved into a collaborative, one-stop destination for storytellers and intellectual property development. We’ve had more than 120 books hit the New York Times bestseller list, and also several books adapted for film and television, including The DUFF, the Divergent series, Love in Taipei, The Spiderwick Chronicles, Love, Simon and Netflix’s Shadow and Bone.
The Literary Department is dedicated to discovering, developing, and championing bold storytelling across all categories and age groups. Our agents work closely with authors and illustrators to build meaningful, long-term careers through thoughtful editorial guidance, strategic publishing support, and collaborative representation tailored to each creator’s unique vision and goals.
The Global Media Rights Department leads strategy and sales across audio, foreign, film, television, merchandise, licensing, and emerging media rights. As storytelling continues to evolve across global and multimedia platforms, international publishing and adaptation opportunities have become an essential part of growing audiences and expanding the reach of a creator’s work.
Our team works closely with clients, co-agents, publishers, studios, and production partners to build thoughtful worldwide strategies that help stories grow across languages, formats, and platforms.
Our accomplishments include:
- Clients’ works published into 56 different languages worldwide
- Seventeen international bestselling authors and counting
- Nearly 250 projects optioned for film and television adaptation, with twelve projects fully produced and released so far.
- Managing multiple strategic licensing partnerships with top leading global brands, bringing consumer products to market across international retail channels.
At New Leaf, we blend branding, marketing, and creative strategy to help our clients build meaningful, lasting connections with their audiences. We look beyond traditional publishing to find opportunities that support long-term career growth, expand visibility, and allow creators to reach readers and fans in new and engaging ways.
Our approach is rooted in collaboration and adaptability, helping authors, illustrators, and creators grow their platforms across publishing, digital media, merchandise, licensing, and brand partnerships. From audience development and social media strategy to specialty products and collaborative campaigns, we help to bring creative ideas to life in a way that feels authentic to their brand and vision.
Whether launching a new project, building an online presence, developing merchandise, or exploring new media opportunities, our goal is to create thoughtful strategies that strengthen audience connection and support sustainable, long-term growth.
- Social Media Strategy
- Merchandise Strategy
- Brand Partnerships & Collaborative Campaigns
- Paid Digital Marketing Strategy
- Graphic Design support
- Copywriting support
- Search Engine Optimization
- Website Optimization
At the core of New Leaf is our Operations team, the foundation that keeps the agency running smoothly and supports both our clients and in-house teams every step of the way. Through thoughtful systems, collaboration, and day-to-day management, they create the infrastructure that allows our agents, authors, and departments to work seamlessly together.
From accounting and contracts to brand expansion support and author business management, the Operations team helps ensure an organized, efficient, and adaptable workflow across every part of the agency. By balancing innovative tools with a hands-on, people-first approach, they help New Leaf navigate the constantly evolving publishing and media landscape while continuing to grow alongside our clients.
Their work allows us to focus on what we do best: building meaningful author careers, championing exceptional storytelling, and connecting stories with readers around the world.
Business Affairs supports the agency throughout the dealmaking and negotiation process, working closely with agents and departments to help guide contractual strategy and maximize opportunities for our authors, illustrators, and creators.
With experience across publishing, film and television, merchandising, licensing, and brand partnerships, the department provides insight and support on a wide range of transactional and business matters. Their collaborative approach helps ensure our clients are well-positioned to navigate an evolving entertainment and media landscape while building sustainable, long-term careers.
