New Leaf Literary & Media is a full service management and representation firm. Established in 2012 from a boutique literary agency New Leaf has since morphed into a one-stop shop for writers, artists, and creators, with over one hundred books on the New York Times bestseller lists and twelve films and TV shows produced, including CBS Films’ sleeper hit, The DUFF, the Divergent series, Cannes Film Festival Jury Prize winner American Honey, LOVE, SIMON and Netflix’s SHADOW & BONE.
Team
Literary
Team
Global Media Rights
The Global Media Rights Department handles the strategy and sales for audio, foreign, film, television, merchandise, and other media rights. The international markets have become more critical in growing audiences, whether for adaptations or translations. Our goal for this department is to work together with our clients, our in-house team and our co-agents to execute on a worldwide strategy across media platforms and formats.
Our accomplishments include:
- Our clients’ works have been published into 56 languages
- Seventeen international bestselling authors (and counting!)
- Nearly 200 projects optioned for adaptation, with several currently in development
- Twelve projects produced and released in twelve years
Divergent
Insurgent
The Duff
Love, Simon
Love, Victor
Tiny Pretty Things
They Remain
Shadow and Bone
Love in Taipei
The Spiderwick Chronicles
Team
Brand Development
Branding
At New Leaf, we blend branding, marketing, and strategic foresight to elevate market visibility and build long-lasting, engaged fan communities for our clients. We identify and activate ideas that spark new consumer behaviors, map thoughtfully onto existing and emerging customer journeys, and push beyond traditional marketplace expectations. This allows us to craft promotional strategies that not only enhance publisher outreach but also expand the author’s brand far beyond the page.
In addition to core marketing and platform development, we partner with clients on merchandise licensing, brand collaborations, and specialty projects that bring creative concepts to market with a clear, cohesive brand strategy. From early ideation through execution, we ensure every extension of the brand, whether a product line, partnership, or campaign, deepens audience connection and drives long-term growth.
- Social Media Strategy
- Merchandise Strategy & Licensing
- Brand Partnerships & Collaborative Campaigns
- Paid Digital Marketing Strategy
- Graphic Design
- Copywriting
- Search Engine Optimization
- Website Optimization
- Media Strategy
Operations
Team
At the core of our business lies the Operations team, the force that propels us forward with unparalleled efficiency. With meticulous precision, they provide unwavering support to our team, our authors, and their literary work by providing a well-oiled infrastructure for in-house and our clients. Embracing a harmonious blend of contemporary practices and time-honored methodologies, they ensure a seamless workflow for accounting, branding, contracts, and author business, elevating our agency to unprecedented levels of innovation and achievement. Our commitment to operational excellence empowers us to navigate the ever-changing landscape of the publishing and media industry, so we can continue to do what this agency loves: adept and creative author career management and unearthing and promoting literary treasures that enthrall readers across the globe.
Team
Business Affairs
Business Affairs supports the entire agency throughout the dealmaking and associated negotiation process, offering education and guidance to the agents and departments in order to maximize various business strategies for our writers and illustrators. The department has experience across a wide variety of licensing and other transactional opportunities including in the publishing, film and television, merchandising and brand partnership spaces.
