Petr Ludwig is a science popularizer, entrepreneur, and consultant for Fortune 500 companies. He explains crucial and difficult things simply and easily. Peter helps to improve intrinsic motivation, efficiency, and the happiness of people at work and in their personal lives. In his book and talks, he transfers the knowledge of neuroscience and behavioral economics into practice.
The motto of his life is: “A person who goes with the crowd, usually does not get further than the crowd itself. However, a person who is able to leave the crowd, can get to places where no one has ever been.”