Hilary Pecheone is the Director of Brand Development for New Leaf Literary & Media. She develops integrated branding and marketing strategies that generate revenue, increase market visibility, and build long-lasting fan bases for New Leaf clients.
With over a decade of experience in Digital Marketing, Hilary began her career by managing USA Today’s Franchising Today section, responsible for advertising sales, events, and editorial content creation. She spent five years in event and publication marketing at MarketingSherpa, a top research firm targeting c-level marketing professionals and specializing in tracking the effectiveness of what works in all aspects of digital marketing. Most recently she worked for five years as a Senior Marketing Manager leading the corporate digital marketing team, as well as 123 legal publications and over 100 national and international events, at Practising Law Institute.
Hilary is focused on improving existing strategies and testing new ideas and methodologies within direct mail, digital marketing, website optimization, SEO, SEM, email, and social media marketing. She is driven by challenging the conventional and considers her marketing approach to be categorized as an adventurous risk-taker.